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National Allied Golf Associations

The Canadian Society of Club Managers is pleased to be a member of the National Allied Golf Associations (NAGA).  NAGA is a federation of national golf associations in Canada, represented by their respective chief operating officers, committed to a shared understanding of each others' roles, working together on matters of mutual interest and the health of the golf industry, and promoting ways to grow the game of  golf in Canada. In addition to CSCM, the member organizations are:

  • Canadian Golf Superintendents Association
  • Golf Canada
  • National Golf Course Owners Association Canada
  • PGA of Canada 

Latest News from NAGA - Lobby Day November 29, 2016

NAGA Goes to Parliament Hill to Lobby for Tax Fairness

CSCM continues to work with its colleagues from the National Allied Golf Associations to push for change to section 18.1 of the Income Tax Act to allow 50% of expenses (green fees and carts) incurred in taking business clients to golf to be claimed - correcting a change made to the Act in 1971 that excluded golf.

The National Allied Golf Associations’ (NAGA) Board members along with representatives from each member association partook in NAGA’s Parliament Hill Day as part of the advocacy efforts towards tax fairness. During the course of the day, NAGA met with nearly 20 important decision makers, including the Parliamentary Secretary for Small Business, Gudie Hutchings, Parliamentary Secretary for National Revenue, Emmanuel Dubourg and Speaker of the House of Commons, Geoff Regan. They also met with staff from the Department of National Revenue and Finance, as well as staff at the Opposition Leader’s Office.

The day began with a Press Conference in Centre Block with Scott Simmons (Golf Canada) and Jeff Calderwood (NGCOA) speaking to the issue.  The script is available to download here.  Download Script from NAGA Press Conference Nov 29 2016 (PDF)

Overall, the 10 NAGA members had numerous productive meetings on Parliament Hill which will culminate in a variety of follow ups, including letters sent by Members of Parliament to the Minister of Finance and overall awareness and agreement with NAGA’s tax fairness proposal. MPs from the Liberal, Conservative and New Democratic parties were supportive of the proposal and some offered themselves as champions of the industry.

Overall awareness of the tax fairness proposal was achieved, especially by Liberal members, the majority of whom are first comers to the House of Commons, only recently being elected in October 2015. This Parliament Hill Day proved to be an essential first step with the new composition of the Federal Government. Going forward, the goal is to have the 2017 Federal budget include this tax change. In support of that, we ask all golf stakeholders to engage their local elected Member of Parliament to contact the Minister of Finance by mail, email, or in person in order to make their voice known on this issue.

Photos: CSCM Executive Director Elizabeth Di Chiara and President Carol-Ann Goering, CCM with MP from Elgin-Middlesex-London Karen Vecchio, and MP Peter Fonseca from Mississauga-Cooksville.


What can YOU do:

Meet with your own MP to raise the awareness of the issue and push for change.  Use the kit below for your discussion - it provides the key messaging and answers to the questions you're likely to get.  The "Leave Behind" document is for you to leave with your MP.

 Download NAGA 2017 Advocacy Message Kit (PDF)
     Download NAGA 2016 Leave Behind Kit (PDF)

NAGA Mission

To provide members with pertinent, timely national research, communication, government advocacy and a forum to understand each member's organization. Activities in support of the Mission include the following:

  • Economic Impact of Golf in Canada (on a 5 year cycle, the latest being 2014) - see below
  • Consumer Behaviour Study (also on a 5 year cycle, the latest being 2012) - see below
  • Ongoing lobby efforts to remove the unfair restriction in the Income Tax Act for claiming golf as a business expense - the only major participation sport not eligible
  • Media relations
  • Ongoing communication and collaboration re growing the game, sustainability and best practices
  • Annual meeting with the Presidents of the member organizations at the time of the Canadian Open

Economic Impact of Golf In Canada 2014

The National Allied Golf Associations (NAGA), which includes the CSCM, has released the new economic impact of golf study.  The release was done via media conference on June 3 at Parliament Hill, in conjunction with another Golf Awareness Day to inform Members of Parliament of the high benefit that the golf industry generates for Canadian society. This Golf Awareness Day also served as a lobby day formally requesting a change to the Income Tax Act to allow golf as a 50% deduction for businesses entertaining clients. Currently golf does not qualify for that expense deduction, while all competing industries do. A ‘win’ on that issue will remove this unfairness and drive up corporate demand for golf, benefitting all sectors of our industry.

Please download the Executive Summary and/or the Key Findings details in both official languages below:

 Download 2014 Economic Impact of Golf Study Exec Summary - Eng (PDF)

 Download 2014 Economic Impact of Golf Study - Exec Summary - Fr (PDF)

 Download 2014 Economic Impact of Golf Study Key Findings - Eng (PDF)

 Download 2014 Economic Impact of Golf Study Key Findings - Fr (PDF)

This Economic Impact of Golf in Canada study was conducted by Strategic Networks Group (SNG), the same research firm who did our 2009 study. And it is based upon 2013 golf data derived from two surveys, a golfer survey of 15,000 and a golf course operator survey of 300.  As expected, some of the measurable economic indicators are trending up and some are down. Overall, the direct Gross Domestic Product by Canadian golf is up to $14 billion, and when including golf’s economic spin-off to related industries the total GDP generated is approximately $40 billion.

Golf remains the #1 participation sport in Canada, and that golf participation rate also remains #1 of all countries in the world. This exceptional popularity of our sport then drives the large economic impact you’ll see in the Study, to the point where Canadian golf generates more revenue than all other participation sports and recreation facilities combined.

On behalf of NAGA, thank you to all those who participated in the surveys and the development of this Economic Impact of Golf in Canada.  For further information, please contact Elizabeth Di Chiara, CAE, Executive Director, Canadian Society of Club Managers at Elizabeth@cscm.org.

Consumer Behavior Study 2012

The National Allied Golf Associations (NAGA) have released a Canadian Golf Consumer Behaviour Study aimed at helping the Canadian golf industry to better understand the current state of golf in Canada as well as factors that influence the behaviour of consumers as they relate to golf.  A press conference was held at Golf House in Oakville, ON on Wednesday September 12 for the release of the report to the media.

The purpose of conducting the Study was to gather insights and intelligence that can enable NAGA (comprised of the National Golf Course Owners Association Canada, the PGA of Canada, the Canadian Society of Club Managers, the Canadian Golf Industry Association, the Canadian Golf Superintendents Association and Golf Canada) as well as the Canadian golf industry to better understand consumer behaviour characteristics in Canadian golf; uncover actions which offer an opportunity to sustain the game in Canada; and improve on factors that impact consumer behaviour as it relates to golf in Canada.

As a resource document, the study provides a measure of research related to the Canadian golf industry which is rooted in statistical-based facts. The ultimate goal of the study is to provide statistical and predictive insight that can serve as a learning resource for the Canadian golf industry as it works to better understand factors that have a positive and negative impact on Canadian golf consumer behaviour.

Please click here to download the Executive Summary and the full detailed Study in English or French.

 Download Canadian Consumer Behaviour Study English (PDF)

 Download Canadian Golf Consumer Behaviour Study Executive Summary English (PDF)

 Download Canadian Golf Consumer Behaviour Study French (PDF)

 Download Canadian Golf Consumer Behaviour Study Executive Summary French (PDF)

NAGA Membership Criteria

Membership is granted to associations which are national in scope, are the sole representative of the segment of the golf industry being addressed and are not competitors with some other national organization serving the same group of people. 

 NAGA Environmental Position Statements for Download

   Download NAGA Environmental Position Statement (PDF)

 Download CGSA Pesticide Use Policy (PDF)

 Download CGSA IPM Policy Paper 2007 (PDF)

 Download CGSA Nuttient Use Policy (PDF)

 Download CGSA Water Use Policy (PDF)